Twitter-Pros and Cons

The Negatives People Will Throw At You

Twitter takes up time.
Twitter takes you away from other productive work.
Without a strategy, it’s just typing.
There are other ways to do this.
As Frank hears often, Twitter doesn’t replace customer service (Frank is @comcastcares and is a superhero for what he’s started.)
Twitter is buggy and not enterprise-ready.
Twitter is just for technonerds.
Twitter’s only a few million people. (only)
Twitter doesn’t replace direct email marketing.
Twitter opens the company up to more criticism and griping.

Some Positives to Throw Back

Twitter helps one organize great, instant meetups (tweetups).
Twitter works swell as an opinion poll.
Twitter can help direct people’s attention to good things.
Twitter at events helps people build an instant “backchannel.”
Twitter breaks news faster than other sources, often (especially if the news impacts online denizens).
Twitter gives businesses a glimpse at what status messaging can do for an organization. Remember presence in the 1990s?
Twitter brings great minds together, and gives you daily opportunities to learn (if you look for it, and/or if you follow the right folks).
Twitter gives your critics a forum, but that means you can study them.
Twitter helps with business development, if your prospects are online (mine are).
Twitter can augment customer service. (but see above)