Saturday, January 31, 2009

Time=Money

Nothing frustrates me more than WASTING MY TIME.  There are only 24 hours in the day and I try to make the most of them. So when a client comes to me requesting my services, only to back out at the last minute, I find that not only frustrating but extremely disrespectful. As a business owner, I know you can relate to this.  
I had a conversation with a mentor and fellow business owner about this the other day.  She is a dynamic wedding and event planner...so she knows the importance of making the most of her time.  Vicky Johnson, owner of Holy Matrimony (www.holymatrimonyonline.com), says she makes it very clear to her clients UPFRONT that she needs their commitment before moving forward with her consultation.  Because at the end of the day, people WILL waste your time, money and resources...if you let them.  So, it's ultimately up to me (and you) to make sure that doesn't happen.  
I came up with three conclusions following our conversation .  I'd like to share these points with you.

1.  You must be extremely protective of your time.  As I mentioned before, no one else has your best interests at heart.  It's your business, your time, and ultimately your money.  Don't let anyone else call the shots.
2.  Never let your clients ruin your representation and credibility with your vendors.  Although you should always practice the highest level of professionalism, your relationship with your vendors and other business partners will last long after your client is gone.  Don't sacrifice that relationship for a single client who may not be worth it.
3.  Gain commitment from your clients before you move forward with contracts, consultations, etc.  What's the use of spending the time and energy if your clients aren't 100'% sure they need or want your services?

I hope you'll find this information helpful.  It certainly was for me.  Thanks, Vicky

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