Wednesday, February 4, 2009

What is your Online Marketing Strategy?

A couple of posts ago, I gave a brief overview on Social Marketing and how it can help you grow your business. Now, you will hear from the expert on social marketing. Terri Holley, of Creative Blog Solutions, specializes in giving your business an authentic voice. The following post is Part I of her discussion on how you can leverage your social network.

Your Online Marketing Strategy: Leveraging Social Networks
by Terri Holley on February 3, 2009

You’ve been hearing about it, but now there is more research to back it up. According to a new Pew Internet & American Life Projects’ study, the amount of adults generating profiles on social networking sites has quadrupled in the last five years. Quadrupled!

What This Means for Business Marketing
In marketing, timing is everything. Being in front of your customers with the right message at the right time is critical.
I have a wonderful friend who has been marketing her products to me for two years. I finally became a customer last month. Why a two year wait? I just wasn’t ready to buy. The smartest thing my friend did? She kept me within her sphere of influence. When I received the right message at the right time, the sale was easy. A simple task for her? Not hardly. She followed up constantly. A phone call there, an email here. Another phone call. Another email. Multiply that by 100, 200 or 300 prospects, and you’re talking about a major investment in time and money.

Social Networks: Built-in Follow-Up
Imagine how things could have been different if my friend leveraged a social network, perhaps on Facebook, LinkedIn or Twitter, rich with a community of prospects (including myself) who congregated around her business. Instead of making a phone call here or sending an email there, she would have been able to deliver constant messages to hundreds of her prospects, all at one time. Best of all, via polls, surveys and assessments (all of which can be used via a social network) she could have revealed my reasons for not purchasing, and in return, delivered valuable, compelling and tailor-made content that could have influenced my decision making.

Stay tuned for Part II

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